Former Xbox govt Mike Ybarra has made feedback that appear to recommend that Microsoft helps to push the false narrative of consoles dying. Ybarra, who spent practically twenty years at Microsoft earlier than a 4-year stint at Blizzard, is not any stranger to ruffling feathers. However this time, many — together with these within the Xbox group — appear to agree along with his take.
Consoles aren’t dying, says former Xbox exec Mike Ybarra
Throughout an alternate with followers on X, Ybarra stated that console unique titles are a necessity if platform producers are aiming to “win the lounge.” Ybarra stated that each from a platform and video games perspective, having exclusives is a successful technique, which Microsoft is more and more transferring away from.
“Sony is aware of the best way to make hits, and the best way to choose the hits from others to be unique,” Ybarra added. “If I used to be them I might double down proper now as a result of the blood within the water is in all places.”
Ybarra was then quizzed in regards to the perception that consoles are dying, to which he stated, “I believe these shedding push the narrative that matches for them. Consoles won’t ever die for my part.” Ybarra was evidently speaking about Microsoft, which has in recent times persistently bemoaned exclusives whereas emphasizing that it has misplaced the console conflict. And this 12 months, the corporate has gone all in on its technique of bringing its video games to all platforms, selling the message that consoles aren’t wanted.
In the meantime, Sony and Nintendo proceed to put money into exclusives and submit report income.
