Roblox will quickly permit builders to promote their video games on its platform for real-world cash.
At the moment, builders can cost customers a one-time Robux payment to entry a paid expertise.
However beginning later this 12 months, recreation makers will be capable to supply their paid entry experiences for buy in actual forex worth on desktops.
For titles bought at $9.99, $29.99 and $49.99, builders will obtain 50%, 60% and 70% income share, respectively.
Whereas this function will initially solely be obtainable on PC, Roblox mentioned it plans to later broaden it to different supported platforms.
The purpose “is to extend the enchantment the platform to current builders” who need extra choices to create and monetise their video games, Manuel Bronstein, chief product officer of Roblox, mentioned on the firm’s annual builders convention (by way of CNBC).
Whereas most video games will stay free to play, Roblox hopes the brand new pricing plan will incentivise builders who “wish to do one thing extra grandiose” on the platform.
New methods for customers to speak, join, and play. New methods for creators to construct, develop, and earn. Listed below are all the most important bulletins from #RDC24. https://t.co/VsJQ3v4lOz pic.twitter.com/MJWwGUzqnd
— Roblox (@Roblox) September 6, 2024
“To take part within the broader gaming market, we have to department out to all of the types of the gaming market,” Bronstein mentioned.
Beginning early subsequent 12 months, Roblox may even let creators promote bodily merchandise from inside their recreation experiences. The function will likely be obtainable to creators who promote bodily items by way of varied e-commerce platforms, beginning with Shopify.
