Microsoft has revealed its newest advertising and marketing marketing campaign, designed to spotlight the quite a few methods Xbox video games may be performed.
The brand new slogan, “That is an Xbox”, consists of a humorous sequence of statements stating issues that aren’t an Xbox – comparable to bento containers and bus stops – in addition to units that may play Xbox video games.
These embrace cell phones, laptops, Amazon Fireplace TV sticks and the ROG Ally handheld.
“That is an Xbox invitations folks to play with Xbox throughout a number of units and screens,” Xbox Advertising senior director Craig McNary stated on the official Xbox Wire weblog.
“It showcases the evolution of Xbox as a platform that extends throughout units, with daring, iconic, enjoyable visuals and a light-hearted tone. Launching as we speak, the marketing campaign will come to life in quite a lot of methods.”
This contains an “immersive takeover” happening in quite a few main cities together with San Francisco, Atlanta, Chicago, Sydney, Melbourne, Brisbane, London, New York, and Berlin, the place “this isn’t an Xbox” has been labelled in “surprising locations”.
Xbox has additionally partnered with quite a few related sounding manufacturers to supply different entertaining variations on the theme.
For instance, a partnership with The Completely happy Egg Co within the UK permits it to point out their product, adopted by an Xbox Collection S, with the slogan: “That is an eggs field, that is an Xbox.”
“You’re most likely studying this on an Xbox-enabled gadget, that may be powered on with the assistance of Cloud Gaming or the Xbox App for PC,” McNary added.
“And that’s the inspiration for our new ‘That is an Xbox’ marketing campaign.”
