Take-Two might be planning to promote Grand Theft Auto 6 at an unprecedented value level of “$100 or extra” per copy.
That’s in accordance with Michael Pachter, the managing director of fairness analysis at Wedbush Securities.
The analyst mentioned Rockstar proprietor Take-Two’s plans for the blockbuster launch in a analysis word distributed this week.
“We predict the corporate has plans to promote the sport at a beforehand exceptional value level, and suspect that administration can provide shoppers an incentive to pay $100 or extra per unit by rewarding them with a considerable amount of in-game foreign money to be spent in GTA On-line,” he wrote.
“There’s precedent for integrating a web-based recreation expertise with a premium recreation, as Activision did so with each Name of Responsibility Warzone and Name of Responsibility Cellular content material previous to the discharge of its annual Name of Responsibility premium installment,” Pachter continued.
“In Activision’s case, the mixing led to a 40% improve in gross sales of Name of Responsibility premium; in Take-Two’s case, we predict a profitable integration of GTA On-line and GTA VI can result in a $100 value level for the premium recreation.”
It’s not the primary time {that a} $100 value level for Rockstar’s upcoming recreation has been mooted.
It’s beforehand been urged that different builders and publishers are hoping GTA 6 can be priced between $80 and $100, in a transfer which might enable extra firms to lift their software program costs too.
In August 2020, Take-Two’s NBA 2K21 was introduced as the primary current-gen recreation to be priced at $70, and different publishers shortly adopted go well with.
Take-Two mentioned final month that Grand Theft Auto 5, which reached $1 billion in retail gross sales quicker than any leisure launch in historical past following its 2013 launch, has now shipped over 210 million copies.
On Tuesday, Rockstar launched an up to date model of Grand Theft Auto 5 for PC. The free improve launched numerous options beforehand unique to next-gen consoles, plus trendy PC enhancements.
Rockstar is at the moment gearing as much as launch Grand Theft Auto 6 for PS5 and Xbox Collection X/S. Final month, Take-Two mentioned that GTA 6 remains to be on monitor to launch within the fall of 2025.
