Epic Video games CEO Tim Sweeney says he doesn’t see the purpose in digital recreation shops flagging when a recreation has used AI throughout improvement.
Earlier this month X consumer Matt Workman posted: “Steam and all digital marketplaces have to drop the ‘Made with AI’ label. It doesn’t matter any extra.”
Sweeney discovered the put up on Wednesday and replied to it, saying he agreed with Workman as a result of, in his opinion, AI will probably be utilized in so many video games sooner or later that its presence will nearly go with out saying.
“Agreed,” he wrote. “The AI tag is related to artwork displays for authorship disclosure, and to digital content material licensing marketplaces the place consumers want to know the rights scenario. It is senseless for recreation shops, the place AI will probably be concerned in almost all future manufacturing.”
When one other consumer said that “the shoppers need to know”, Sweeney replied: “Why cease at AI use? We might have necessary disclosures for what shampoo model the developer makes use of. Prospects need to know lol.”
Since early 2024, Steam has required builders to reveal whether or not generative AI is used of their recreation when submitting it to Steam.
In addition to disclosing whether or not generative AI was used, the developer additionally has to explain precisely the way it’s used. This then seems on the sport’s retailer in a piece referred to as ‘AI Generated Content material Disclosure’.
For instance, the Steam web page for ARC Raiders states: “Throughout the improvement course of, we might use procedural- and AI-based instruments to help with content material creation. In all such circumstances, the ultimate product displays the creativity and expression of our personal improvement staff.”
Gamers who might not essentially assist using generative AI can then use this data to find out whether or not they nonetheless wish to purchase the sport.
The Epic Video games Retailer doesn’t have such necessities, and primarily based on Sweeney’s current feedback it seems unlikely that will probably be implementing them.
