Krafton, the South Korean writer behind such titles as PUBG, Subnautica and Hello-Fi Rush, has created a brand new govt position designed to additional its ‘AI First’ technique.
Kangwook Lee, who has served as Krafton‘s head of AI since 2022, has been promoted to chief AI officer (CAIO), a brand new govt position designed to “oversee the corporate’s AI R&D and mid-to-long-term innovation technique”.
In line with the writer, Lee’s new position will contain overseeing Krafton’s AI technique because it focuses on three essential pillars – “elevating gameplay”, “enhancing operational effectivity” and “securing new progress drivers”.
When it comes to the primary pillar, the writer says: “Krafton will elevate gameplay by deploying AI options which might be meaningfully relevant to video games, similar to CPCs designed to enhance the standard of AI-driven interactive content material. Krafton will proceed to ascertain a standard basis by strengthening core AI applied sciences that may immediately improve immersion and participant expertise.”
For the second pillar, “Krafton will assist streamline workflows and cut back repetitive technical duties, enabling groups to deal with inventive planning, problem-solving and craft”.
Lastly, for the third pillar, “constructing on its foundational AI capabilities and strengths as a sport firm, Krafton will proceed to conduct analysis in bodily AI and robotics”.
In a press release talking as his new position of CAIO, Lee mentioned: “Krafton makes use of AI as a software to amplify human creativeness and creativity, not substitute it. Rooted in our core gaming enterprise, Krafton will proceed to discover future potentialities backed by AI innovation and knowledge for long-term progress and participant worth.”
Krafton introduced final October that the corporate was reorganising its improvement operations to “place AI on the centre” of problem-solving, pledging to speculate roughly KRW 100 billion (about $69m USD) to construct a GPU cluster to “assist multi-stage duties requiring subtle reasoning and iterative planning”, and function “the inspiration for accelerating the implementation of agentic AI”.
It additionally pledged to speculate one other KRW 30 billion (about $20m USD) yearly, beginning this 12 months, to “actively assist its workers in immediately using and making use of varied AI instruments to their work”. The corporate may even restructure its HR system and organizational operations round AI, it mentioned.
