The Model Japan 2026 analysis survey outcomes have revealed that Nintendo remains to be an extremely-popular title with Japanese youngsters, with the each the corporate model and the Swap console solely being crushed by YouTube.
As reported on (and translated) by Automaton Media, Nikkei BP Consulting’s survey requested a pattern dimension of 37,000 Japanese youngsters what their favorite manufacturers are again in December. The record featured over 1,000 completely different names from electronics firms to retailers.
YouTube simply took the top-spot, however the Nintendo Swap sits comfortably in second place, forward of the broader branding of Nintendo itself in third. Maybe not a shock when Nintendo’s video games dominate the high 100 most-popular titles with Japanese teenagers (although Minecraft and Fortnite reign supreme).
Apparently, each Nintendo and the Swap can be forward of Pokémon and Disney for the under-20s crowd — two completely gigantic manufacturers that you simply’d assume could be among the many high 5, however Pikachu and co. had been the seventh most-popular, with Disney three locations beneath it in tenth. Nicely, Kirby is cuter than any Disney character, proper?
Trying throughout all age teams surveyed, and YouTube slips to quantity 2 behind brewing and distilling firm Suntory, whereas retail chains Daiso and Muji additionally stay within the high 5. In the meantime, Nintendo is far more-popular throughout the wider unfold, sitting in twelfth, with Disney shut behind in 14th. The Swap slides all the way in which all the way down to 59, with Pokémon tumbling to 201st.
This is the complete high ten from the Beneath 20s survey, with their placement throughout all generations listed subsequent to the model:
- YouTube (2)
- Nintendo Swap (59)
- Nintendo (12)
- Daiso (3)
- Muji (5)
- LINE (31)
- Pokémon (201)
- Saizeriya (13)
- Amazon (18)
- Disney (14)
After all, when trying on the wider survey, this does not embody each single citizen in Japan, and plenty of manufacturers which might be thought-about even greater akin to Disney and Pokémon have an enormous worldwide viewers. Nonetheless, these outcomes paint a fairly fascinating image.
The Swap and Swap 2 proceed to dominate gross sales charts in Japan, with the latest console racking up nearly 100k gross sales final week alone and the Swap 1 nonetheless shifting round 20k models.
Are you stunned by the Swap’s recognition amongst teenagers/?Have been you anticipating Disney and Pokémon to be larger? Tell us within the feedback.
