Abstract
- Blackpink involves KartRider: Drift with specifically designed characters, karts, and cosmetics
- Mainstream collaboration goals to catapult the KartRider franchise to new gamers
- Interview with KartRider: Drift director Jaewoo Web optimization to debate the why, how, and what of the collaboration
The Kartrider franchise is sort of 20 years previous, and what higher option to have a good time than with the largest collaboration the collection has ever seen, with Blackpink getting into the fray in KartRider: Drift?
That’s proper, Ok-pop sensations Blackpink are becoming a member of KartRider: Drift for Season 5, hitting the tracks and burning rubber with a Blackpink collab unique supercar. From headlining Coachella music pageant to hitting number one on the UK and US album charts, Jisoo, Jennie, Rose, and Lisa have performed all of it. And now, they’re donning racing gear in KartRider: Drift.
To mark the event, I spoke to the director of KartRider: Drift, Jaewoo Web optimization, to get a little bit of perception into the considering behind the collaboration.
Behind the Scenes
Getting probably the most in style Ok-pop teams on the earth concerned in your recreation is not any simple process, so the success of the collaboration actually reveals simply how far the franchise has come.
“As the unique recreation was cherished by gamers for a very long time, we’re all the time interested by what collaborations would supply customers with new sorts of enjoyment,” Web optimization says. “The large reputation of the sport in Korea, together with the worldwide superstardom of Blackpink, provides the right alternative to unfold the KartRider: Drift phrase around the globe. The worldwide viewers actually resonates with the phenomena of Blackpink. The truth that the sport IP is cherished by so many individuals in Korea was the inspiration to creating this collaboration occur.”
The Design Course of
From there, it’s all in regards to the teamwork between the companion and the KartRider: Drift workforce. Web optimization says there’s rather a lot that each groups need to get proper, from the deal being signed proper as much as seeing Blackpink in-game.
“As soon as a collaboration companion is chosen, we create in-game property resembling characters and karts via a collaborative course of involving planning, artwork, enterprise selections, and advertising and marketing materials to make sure that the property are created in a approach that makes use of the companion model’s picture and strengths, and blends seamlessly with KartRider: Drift.”
It isn’t nearly creating a few characters and karts, although. To convey Blackpink to life in KartRider: Drift, the workforce needed to dig deeper into the person personalities of the band members. That’s what drew followers to Blackpink, in any case.
“We didn’t simply create recreation characters much like every Blackpink member,” Web optimization explains. We labored onerous to investigate their traits, habits, mannerisms, and tastes in order that we will incorporate them into the sport characters.”
There additionally must be fixed contact with YG Leisure, the IP holder, to make sure that KartRider: Drift is creating the characters, karts, decals, emotes and different property based on the unique Blackpink imaginative and prescient, too. It takes rather a lot to signify pop stars correctly, so with this specific collaboration, communication is vital.
Blackpink in-Sport
So, how does the largest lady group on the earth really look in KartRider: Drift? As talked about, the workforce labored onerous to get not solely the model of Blackpink proper, however the vibe, too.
Right here’s the way it got here out. Fairly good, proper?
The Way forward for Sport Collabarations
With Blackpink coming to KartRider: Drift, the one different query is what might probably be subsequent for the franchise? Web optimization isn’t giving too a lot away, however we hope to have the ability to share extra thrilling partnerships going ahead.
“For KartRider: Drift, the right collaboration is one that may be loved by as many gamers as potential that love the sport. Simply as the unique recreation usually collaborated with well-known manufacturers, KartRider: Drift, is all the time open to collaborating with manufacturers which are acknowledged within the world market,” Web optimization provides.
“We’re all the time searching for acknowledged world manufacturers to work with, so keep tuned for what KartRider: Drift has in retailer going ahead.”
Play KartRider: Drift totally free now for cross-platform karting motion with Blackpink!
KartRider: Drift
Nexon America
KartRider: Drift is the one on-line free-to-play, cross-platform kart racer with deep kart and character customization in beautiful high-definition and vibrant Dolby Atmos®. Eight gamers can race on-line in as much as groups of 4 and face off in merchandise or drift centered races with karts and characters you personalize.
