Blizzard president Mike Ybarra believes gamers have “no persistence” and are always calling for brand spanking new content material. Chatting with The Verge, Ybarra mentioned Blizzard’s effort to provide gamers what they need whereas balancing a want for high quality and the enterprise realities of getting cash.
“Gamers don’t have any persistence,” Ybarra mentioned. “They need new stuff every single day, each hour. We’re attempting to react that manner whereas holding the Blizzard high quality bar excessive. We all know gamers need new content material actually nearly each single day. On the similar time, it takes giant groups to have the ability to ship that.”
Ybarra went on to discuss Blizzard’s effort to ensure gamers don’t really feel like they’re getting taken for a journey in terms of worth for his or her cash.
“I all the time inform the groups, ‘When somebody spends one greenback or a penny with Blizzard, I would like them to really feel good after they do this. How will we get to a world the place we all know that is all the time going to be the idea of what we’re doing?'” he mentioned.
Blizzard is now owned by Microsoft following the Xbox firm’s $68.7 billion buyout of Activision Blizzard. Ybarra instructed Bloomberg that he foresees a future the place Blizzard’s decision-making can be sooner than it was earlier than. “Going to [Microsoft Gaming CEO Phil Spencer] and saying, ‘Hey, can we do that?’ I feel he would have a look at me and go, ‘Run your studio,'” Ybarra mentioned.
Throughout BlizzCon 2023 just lately, Blizzard made quite a lot of huge bulletins. Certainly one of them was the Worldsoul Saga for World of Warcraft, and this may span no less than three expansions. The primary of those, The Conflict Inside, is scheduled for launch in Fall 2024.
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