{Hardware} and software program gross sales within the US final month simply had the worst November since monitoring started.
That’s based on the newest knowledge from market analysis firm Circana, which tracks {hardware} and bodily / digital software program gross sales within the US.
1.6 million models of online game {hardware} have been bought within the US in November 2025, which is the bottom complete since 1.4 million again in 1995.
Month-to-month {hardware} spending final month was $695 million, which is a 27% drop in comparison with final 12 months and the bottom {hardware} spend in a November within the US since 2005.
November is normally one of many largest months for {hardware} gross sales, attributable to a mix of Black Friday offers and purchases for Christmas.
Nevertheless, this 12 months the typical value paid for a brand new unit of online game {hardware} was $439, an all-time excessive (and 11% greater than final 12 months), which was probably the principle motive gross sales have been comparatively low.
In line with Circana, the PlayStation 5 was the best-selling console within the US in November, when it comes to each unit gross sales and {dollars} spent. Nintendo Change 2 was second in each classes, whereas the Xbox Sequence X/S was third when it comes to {dollars} spent, and the NEX Playground was third when it comes to models bought.
When it comes to bodily software program, spending fell 14% in November 2025 in comparison with November 2024, making it an all-time low for a November since monitoring began in 1995.
It must be famous that this doesn’t depend digital software program, which could have taken up the vast majority of online game gross sales within the US final month.
Name of Obligation: Black Ops 7 was the best-selling recreation of November, making it the seventh best-selling recreation of 2025 to date. Nevertheless, Circana says the Name of Obligation sequence suffered “a double-digit proportion full recreation greenback gross sales decline” in comparison with November final 12 months.
Requested on Bluesky how console producers may presumably decrease {hardware} costs given such components as tariffs and elevated element costs, Circana senior director Mat Piscatella replied: “They probably can not and won’t.”
“And if we see sharp upticks in pricing due to elements it may probably be catastrophic for the devoted gaming machine market,” he added.
