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Home » Interview: Glen Schofield’s plan to avoid wasting the video games trade
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Interview: Glen Schofield’s plan to avoid wasting the video games trade

Editorial TeamBy Editorial TeamOctober 16, 2025No Comments17 Mins Read
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Interview: Glen Schofield’s plan to avoid wasting the video games trade
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Few builders working at this time can discuss with authority about triple-A video games like Glen Schofield.

The American artist and designer has labored on large, blockbuster video games like Blood Omen 2: Legacy of Kain, The Lord of the Rings: Return of the King, 007: From Russia With Love, Useless House and three Name of Responsibility titles (Trendy Warfare 3, Superior Warfare, and WWII).

Most not too long ago, Schofield helmed The Callisto Protocol at his studio Placing Distance, earlier than leaving his place in 2023.

I’ve interviewed Schofield twice earlier than: as soon as at EA, after which throughout his Activision period. So this week’s Gamescom Asia in Bangkok, Thailand, provided the primary likelihood at an unfiltered dialog – and he didn’t maintain again.

The sport designer opened his Gamescom keynote by proclaiming he’s approval of generative AI for recreation growth, which he stated was one in every of his three concepts for find out how to “save” the video games trade.

VGC caught up with Schofield in Bangkok to debate his concepts, and listen to what’s subsequent in his blockbuster profession.


Throughout your Gamescom Asia keynote, you pitched your three concepts to ‘repair’ the video games trade. May you recap your ideas for me?

The sport trade is sickly proper now. Proper? However we haven’t misplaced our creativity. We haven’t misplaced our capability to make video games. However there’s individuals who might say… I’ve even heard executives from video video games, placing down AAA video games.

This one man stated: “All people who works on AAA video games, it is best to simply retire, as a result of no person’s gonna make AAA video games once more. You overspent, you probably did this, you probably did that”.

And I simply wrote to him and stated: “Hey, if you happen to’re nonetheless an govt within the gaming trade, how do you suppose your new hires are gonna really feel about you trashing your final hires?

The trade must be healed. And so, with my three issues I used to be attempting to distill it right down to what I assumed may convey again a few of that lustre.

First, let’s prepare all people [with AI]. We all know this new wave is coming. And folks will say “effectively, the software program isn’t prepared but”. For those who’re telling me about it, it’s prepared. I imply, able to play with at the least. You play with it. You study it. You develop with it. Proper?

“First, let’s prepare all people [with AI]. We all know this new wave is coming. And folks will say “effectively, the software program isn’t prepared but”. For those who’re telling me about it, it’s prepared. I imply, able to play with at the least. You play with it. You study it. You develop with it. Proper?”

So please, firms, if all people would simply prepare their folks… it’s not an enormous funding, it’s the precise funding. Coaching. Now persons are beginning to get excited, “I’m going to be studying it.” Now you possibly can actually discuss, hey, perhaps this can get monetary savings in the long term.

The second factor was, I take it as like, “we’re not going to make AAA video games anymore”. However then they ask me to make a AAA recreation for like $25 million. They nonetheless need them. They consider that AI will repair it.

However what I’m saying to the executives is you already know video games are going to make some huge cash, if you happen to make the precise ones. And so, I didn’t see the funding in video games being the issue. I noticed who you picked to run these video games as the issue.

I wager each single a kind of that you simply see that failed wildly, and I can title 5, six – take a look at Bungie. How a lot did they spend? Billions? What did they flip up? thirty first Union. What did they flip up? $300 million. Six and a half years. Nothing.

You picked the flawed folks. Proper? You ask a few these those that I’m speaking about, what number of video games have you ever shipped as director? “Nicely, none, however I used to be a artistic director. Identical factor.” Yeah, you most likely had no stories.

Nicely, I’ve had upwards of 350 folks on Name of Responsibility, after which there have been 500 around the globe. And I had carried out lots of the directing, however that was one by which you’re nonetheless studying.

Schofield was a co-director on the unique 2011 model of Name of Responsibility: Trendy Warfare 3.

So, ask: “What number of video games have you ever shipped as director?” And you would say, hey, all people begins someplace. However I don’t even suppose these questions had been requested, or they noticed previous them, as a result of everybody’s going to say: “Yeah, you’re going to offer me a studio and my very own recreation? I’ll do it.”

And I’ll be damned if the those that we mentioned had been like, “did this get $200 million for so-and-so?” Oh man.

So they should discover administrators and let these administrators prepare. My artistic director labored for me for 20 years. And after Name of Responsibility, he lastly went out on his personal to be a director. Bret Robbins. And now he’s working for Houser, proper?

I’ve identified a man, Chris Stone, he’s been working 27 years. And now he’s operating Void Interactive. So that they have to be educated to run a recreation.

A part of your keynote at this time that acquired lots of traction on-line was that lots of people had been afraid to speak about the advantages of utilizing AI as a instrument. There’s lots of feedback that I used to be seeing from people who find themselves not completely happy in regards to the concept of it scraping folks’s work, and questioning whether or not the precise output of generative AI simply now could be helpful. What do you say to some people who find themselves sceptical about that?

Then make your individual guidelines on the way you wish to cope with it. So, if I… I don’t do that an excessive amount of. I do lots of prompts. But when I’m going to mash footage collectively to try to make one thing, I’m going to make use of my work and drawings. And that’s what I do. After which I’m going to only make, you already know, large prompts.

So, you already know, use your individual guidelines. If in case you have guidelines like that, that make you’re feeling snug, then try this.

The opposite factor is, use it. Let the attorneys determine it out. It’s going to be found out sometime. As a result of the work that I’ll present you, hundreds and hundreds and hundreds of recordsdata, you’ll not discover that on-line anymore.

You’re not going to seek out the place I borrow different folks’s work, the place I borrow footage of tentacles or no matter. However no.

“Let the attorneys determine it out. It’s going to be found out sometime. As a result of the work that I’ll present you, hundreds and hundreds and hundreds of recordsdata, you’ll not discover that on-line anymore.”

What I discover actually attention-grabbing about it’s that you’re a very succesful artist. It will need to have been as an artist that it’s essential to have had some considerations sooner or later and overcome these?

Oh, once I began with it, positive. I used to be listening to all that stuff and I used to be listening to “hey, persons are ripping off different folks” and every part. And I’m like, you already know, Picasso stated “good artists all the time borrow, nice artists steal.”

Each artist, each idea artist, is already doing photobashing. They’ve been doing it for 5-10 years. That’s not your work, it’s not your images, you’re photobashing any individual else. And that very same particular person, I’m telling you, was the one who stated “I don’t need them taking work”, and all that, and I’m like, you gotta be kidding me.

“Each artist, each idea artist, is already doing photobashing. They’ve been doing it for 5-10 years. That’s not your work, it’s not your images, you’re photobashing any individual else.”

I get the impression that you’re somebody who’s being fairly methodical about it within the sense of “that is occurring, and no matter my very own private opinions about whether or not I’d prefer it to be like that, then that is occurring so now we have to make use of it”.

Proper. There have been so many lawsuits to start with of the PC… or telephones, “you’re making my cellphone, you’re doing this”. There have been suits and begins. So I base lots of mine on what I’ve gone by means of as effectively.

The primary PCs had been by Radio Shack and IBM. They’re not even within the enterprise anymore. So it took some time for lots of these items to weed out. However precisely what I stated, which is, going by means of all these large technological leaps, man. Yeah, first all people’s scared.

And sure, the primary persons are going to lose their jobs. One thing. Like, they’re going to lose their job. A part of enterprise is “this was flawed”, precisely what folks do. However then it’s going to come back rolling again. It actually will. And I believe the trade ought to come rolling again too.

The whole lot in life is cyclical. Followers will come again and go “the place are my story video games?” And so they don’t have them.

Is it extra about ideation for you, or do you see it as a sensible manufacturing factor? Do you see generative AI getting used for belongings in-game, for manufacturing?

As a result of that’s all it’s good for. I’ve not solely checked out a few of these, I’ve gone in and checked out animation. They go, like, “biggest animation ever, blah blah blah, you may make your individual animation”.

After which I’m going in, and also you get to choose from one in every of their cartoons. It’s already carried out, and also you simply animate. I’m like “I wished to animate one in every of my monsters”. I used to be so excited for this one, and it’s like “you possibly can’t try this”.

The one different factor that folks would say to me is “we are able to make films, we are able to make all the films you want proper now”. And I stated: “That’s superior. Besides the followers don’t need films. So that you made this for what? Not me.”

However expertise has a manner, it’s getting higher and higher and higher, and that’s what’s going to occur.

Interview: Glen Schofield’s plan to save the games industry
Schofield’s final function was as director on The Callisto Protocol.

So it’s extra like ideation for you, like idea stage, pre-production.

Sure, however that’s not…

May you give me an instance? Say, The Callisto Protocol. For those who may have carried out that another time with the instruments you may have now, how would you may have been in a position to have made it faster, sooner, higher with these instruments?

[pause] I’m undecided. It wouldn’t assist me with writing. As a result of I’m not going to let it do the writing half. Concepts perhaps, right here and there. As for the idea artwork? Perhaps. However once I’m designing monsters, I’m going and I’m sitting with the artists, they usually’re drawing it whereas I’m speaking – “let’s make these eyes greater,” you already know, that kind of factor – and so yeah, that took a while.

Whereas now, I’ve simply created this complete line of bizarre characters for one in every of my pitches – they’re mummified however they’ve acquired, like, crab legs popping out – stuff that I’ve been in a position to image rapidly. And so the one factor I’ve been in a position to do is go “strive fish, strive frog, strive…” after which go in there. After which I can provide you with a conclusion. I can try this sooner nowadays.

So it appears to me it’s extra about the place you consider the potential of the expertise is, reasonably than the place it’s now?

There’s lots of potential. However yeah, I imply, let’s take a look at it this fashion. I may go in there – that is the way it can pace issues up these days – and write a pair totally different prompts and say “Midjourney? I would like a devastated brick wall”. After which I can say to it, “alright, make it longer, make it greater, and now I’ve acquired a large factor of bricks.” That’s only one.

I’ll say, “Bricks, give me rocks”. You should utilize it throughout. And also you get stuff like, “okay, I’m going to look by means of bricks” – that’s one other factor, folks aren’t afraid to go different folks’s bricks and use that in video games – so it’s a little… I don’t know.

The third level you stated in your concepts for saving the video games trade was E3, and the way you miss it. 

Geoff [Keighley] and I talked about it. I’ve stated to him: “I want you’ll flip the awards present into the Academy Awards present.” However he’s not. He’s type of retaining it… it feels somewhat just like the Spike TV Awards.

If I received a Sport Award, I’d be completely happy. However I nonetheless need the very best. ? And I believe any individual must step up. I want the Academy Awards had been doing it. Identical to the BAFTAs do it, proper? The BAFTAs realised 10 years in the past – longer than 10 years in the past, as a result of I received BAFTAs for Useless House – that video video games are a cultural phenomenon.

“Geoff [Keighley] and I talked about it. I’ve stated to him: “I want you’ll flip the awards present into the Academy Awards present.””

EA goes non-public. Out of your expertise, as somebody who understands that firm deeply, do you suppose that’s a possibility for them to be rather less creatively conservative? You talked final yr about pitching them a brand new Useless House, they usually wouldn’t go for it. Are we going to see stuff like that?

, the those that purchased them… I imply, the Saudis, and there was yet another… what do they find out about video video games? Proper?

So that they’re bringing them non-public they usually stated “we’re going to go down to only 4 or 5 video games and we’re going to do that and that”. That’s what they stated.

However EA’s all the time been conservative. I imply, to get them to make Useless House… I like EA, I like what they was once. They’ve had their heyday. Sadly, I believe each EA and Activision, they’ve had their heyday.

Battlefield 6 launched this month and appears to be doing effectively. As somebody who’s deeply skilled in what’s required to construct an enormous blockbuster FPS, how do you assess what they’ve carried out effectively, versus the final time?

To start with, perhaps you don’t know the reply to this, however did they put a brand new particular person in cost?

It was Zampella. He took over the franchise from Respawn.

That’s your primary. You’ve acquired a man who is aware of his shit. Actually good. You set a director in cost that is aware of what they’re doing, it makes lots of distinction on the planet. The whole lot trickles down. The director now hires higher folks as a result of they’ve been doing it a very long time, or they’ve a high quality bar that’s a extremely bit increased.

And so that may be my very first thing – sure, the management there’s most likely higher and extra certified to make the sport. That may be the very first thing.

And so they took their time. Proper? And I wager they nonetheless spent some huge cash on it. That’s not going to go away. I imply, I do know a bunch of AAA video games being made now at excessive value. So I believe it will be that.

I believe that the administration at EA has gotten actually, actually conservative, and so I believe that who you set in command of the sport is every part. That’s the basic downside of what occurred with the buyers.

Interview: Glen Schofield’s plan to save the games industry
Schofield says Battlefield 6 has loved a profitable launch as a result of “you’ve acquired a man who is aware of his shit” in Vince Zampella.

On the flip aspect, as somebody who understands deeply the Name of Responsibility machine, and what’s required to make that profitable, what challenges do you foresee now that that’s below an enormous company in Microsoft?

Yeah. Nicely, I imply, to begin with in the event that they go to not yearly, they lose a billion {dollars} yearly, in order that’s why Name of Responsibility by no means did that.

I fear about it immensely, I actually do. As a result of what’s occurring here’s a struggle. The place’s Halo, you already know what I imply? And also you take a look at EA, you take a look at these large firms, and I’m like the place’s the Strike video games? The place’s this recreation? And there’s so many who simply fall by the wayside.

Sadly, when you’re assimilated by one in every of these firms, I believe you tackle a few of their traits. The opposite factor is, I don’t know, however I might think about that the Name of Responsibility bonus system is out, and now you may have theirs, and persons are going to go “that isn’t that”.

I’ll offer you one egocentric instance, I hate doing this, however since I left Sledgehammer, not one of the video games have been excellent. I imply, the final one [Modern Warfare 3 (2023)] was a 50. They nonetheless promote effectively.

, that occurs. You progress. I all the time marvel “why did you are taking that man out, it’s not going to work later”, and only a few instances does that work.

They simply aren’t nearly as good. They aren’t the identical. Treyarch’s nonetheless actually good however you already know… I acquired fortunate. I really feel like I used to be on the heyday of EA throughout my time there. I imply, it was a who’s who working there. After which once I acquired to Activision, I made Trendy Warfare 3 (2011).

As a matter of reality, Trendy Warfare 3 was the final Name of Responsibility to win Motion Sport of the Yr, and my different two video games had been nominated for it. However now, you already know, you don’t see them.

“I’ll offer you one egocentric instance, I hate doing this, however since I left Sledgehammer, not one of the video games have been excellent. I imply, the final one [Modern Warfare 3 (2023)] was a 50. They nonetheless promote effectively.”

Have you ever performed the Useless House remake but?

Just a bit bit.

What did you suppose?

I assumed they did a extremely good job. I assumed every part was improbable, and I went on-line and stated that. They did a great job. If I used to be to make one other horror recreation… I do have [one], it’s a darkish motion journey.

What’s the standing with that? You’ve talked a bit this yr in regards to the wrestle of getting a mission funded and whether or not you’ve directed your final recreation. The place are you at proper now?

The reality is, that that exact one was taken somewhat bit extra negatively. I didn’t imply truly my final recreation, what I used to be saying was if they need me to make these $2 million and $5 million video games I’m going to stroll away…

You’re the large blockbuster man.

Nicely, I could make one [with a smaller budget]…

…nevertheless it’s going to compromise your imaginative and prescient.

Yeah. Give me $75 million and I’ll make you one thing. As a result of it can save you more cash with an incredible artistic concept, than you possibly can with AI.