It seemingly wasn’t the hope of Name of Obligation: Black Ops 7 builders Treyarch that essentially the most viral second from its new co-op-focused marketing campaign could be clips of streamers crying with laughter as a 30-foot, giant-headed monster swiped on the participant.
As quickly because the TikToksphere manufacturers you as “Aldi Skibidi Bathroom,” one fears that there’s merely no manner again from that. Such is the paradox of Name of Obligation Black Ops 7. A recreation with multiplayer so totally engrossing and moreish that we’re attempting to carve out any spare second to play it, and a marketing campaign so poor it’s a case for not bothering with them going ahead.
First, to the marketing campaign. Credit score the place credit score is due, they’re attempting one thing completely different. It’s a narrative constructed to be performed with 4 gamers, following new and returning characters on a globe-trotting jaunt throughout 11 missions and a brand new endgame mode known as, nicely… Endgame. That’s largely the place the credit score ends, nonetheless.
Clearly, designing encounters for 4 gamers as a substitute of 1 ought to make for a reasonably completely different recreation, however as a result of the truth that Black Ops 7 doesn’t offer you AI teammates in case you’ve no actual associates to play with, it has to account for each, resulting in corridors of people, robots, and ghosts (?) streaming in direction of you.
When it’s not scratch-your-head daft, it’s worse: boring. The marketing campaign can also be stuffed with unusual decisions, seemingly born from this concentrate on the four-player co-op. You possibly can’t pause. There are not any checkpoints. If you happen to go to sleep throughout a mission (an actual danger), powerful luck.
The solid, together with Kiernan Shipka, Milo Ventimiglia, Michael Rooker, and extra, deserve credit score for doing their greatest with what they got, however the Black Ops story has jumped up to now previous any shark it was as soon as over that it’s completely incomprehensible. The entire thing appears like a movie you see marketed within the nook of your sensible TV whilst you’re altering inputs.
“The solid deserve credit score for doing their greatest with what they got, however the Black Ops story has jumped up to now previous any shark it was as soon as over that it’s completely incomprehensible”
The manufacturing high quality of the marketing campaign is excessive, clearly, as a result of it at all times is, and so they spend an ungodly sum of money on it, nevertheless it’s in service of little or no apart from the inspiration for some actually good multiplayer maps.
The marketing campaign can also be stuffed with Warzone-style chests that provide loot or tools on your character. It is a frankly shameless concession to the TikTok-pilled era that merely couldn’t fathom the thought of a slow-paced single-player shooter with out one thing to dash in direction of and open.
Name of Obligation’s largest drawback in latest entries is the obsession with smashing completely different modes collectively such as you’ve emptied 40 jigsaws on the bottom in an try and make one image. One 12 months’s it’s making Zombies extra like Warzone. Subsequent, it’s making the marketing campaign extra like a hero shooter.

This 12 months, it’s forcing Warzone components into the marketing campaign. Such is the concession to the concept all the pieces needs to be a dopamine manufacturing unit, this 12 months’s marketing campaign additionally provides out weapons blueprints and expertise that contribute to your total degree. It’s truthfully surprising that there isn’t a marketing campaign battle go (but) or the choice to play by it because the Ok-Pop Demon Hunters for a tenner a pores and skin.
Nonetheless, alongside the mess of the marketing campaign is a slice of pure Name of Obligation multiplayer that’s a few of the greatest in years. Gunplay is quick, frenetic, and nonetheless best-in-class. Unlocks come thick and quick, and the sport does its highest to fast-track you to be utilizing the sorts of weapons you want, relatively than being caught with low-level garbage out of obligation.
This 12 months’s set of maps can also be among the finest in ages, with a powerful mixture of near-future navy installations and good old school random areas like a yacht, somebody’s mansion, or the streets of Tokyo. It’s laborious to quantify what makes an amazing Name of Obligation map, however personally, I used to be struck by how shortly I may commit the layouts to reminiscence.
They’re not needlessly massive; they’re impressive-looking and busy with out affecting your skill to learn the sport. There are only a few maps on the present roster that appear to be universally skipped whereas voting, and that’s an amazing signal.

New rating streaks, just like the Deployable Armored Weaponized Groundcraft (or, D.A.W.G) add some new depth to the traditional UAV, airstrike, and helicopter set-up. The DAWGs are additionally extraordinarily powerful to take down and completely disrupt play. Legion, which is a swarm of drones that targets the enemy staff and explodes on contact, is so overpowered and chaotic that we’re glad it’s restricted to these gamers who handle to bag 15 kills with out dying.
In distinction to the “throw all the pieces on the wall and nothing sticks however you unintentionally smash 10 home windows” method of the marketing campaign, that is nearly the Platonic superb of Name of Obligation multiplayer. There are small bugs to be smoothed out, and the alleged use of AI on some in-game graphics is a complete stain, however with regards to gunplay, maps, modes, and streaks, it’s very tough to seek out fault.
Zombies, although not a mode we commit as a lot time to because the multiplayer, appears to be again in a spot that followers will probably be pleased with. It’s round-based, stuffed with Easter Eggs and needlessly deep lore, and most significantly, it’s enjoyable. Your mileage will at all times range in Zombies primarily based on who you’re taking part in with, or the persistence of randoms to maintain up their finish of the cut price.
I’m glad that it’s moved away from the Warzone-infused version of some years in the past. Zombies can simply be Zombies. Multiplayer can simply be multiplayer. So why can’t the marketing campaign be the marketing campaign?
