‘Generative leisure firm’ Wolf Video games has signed a partnership with NBCUniversal, which can see the discharge of generative AI video games primarily based on its movie and tv IP.
Wolf Video games was based by Elliott Wolf, the son of TV producer Dick Wolf, finest recognized for the Legislation & Order collection. Dick Wolf has backed the corporate, alongside different leisure executives together with Jimmy Iovine (co-founder of Interscope Data and Beats Electronics) and Paul Wachter (businessman and funding adviser).
The corporate claims it’s not specializing in reinventing conventional tv and movie, however is as a substitute “engineered to be a real inventive associate, enhancing the creation course of for narrative video games with a deep understanding of story logic, character integrity, and world-building”.
“This distinctive functionality to guard and honor storytelling at scale, together with the deal with utilizing moral generative AI, was a key driver for the partnership that may enable followers to play inside their favourite IP universes like by no means earlier than,” it claimed in a press release.
NBCUniversal is the house of quite a few common tv collection, together with Legislation & Order, The Workplace, Saturday Evening Dwell, Intercourse and the Metropolis, Chicago PD and Evening Courtroom.
It’s additionally dwelling to the Common Footage movie library, which additionally incorporates DreamWorks, Focus Options and Working Title Movies, in addition to Minions and The Tremendous Mario Bros Film studio Illumination.
Though it has but to be confirmed which of NBCUniversal’s IPs will probably be changed into generative AI video games, Wolf Video games says its first “gaming universe”, an unique IP referred to as Public Eye, will launch in beta later this 12 months.
Within the close to future, legislation enforcement has made an unprecedented name for assist.
_Public Eye_ is just the start for Wolf Video games. We’re fusing world-class recreation design with dynamic, generative narratives. https://t.co/LfYpv2lkQa pic.twitter.com/WlRUWioD8p
— Wolf Video games (@wolfgamesnet) March 15, 2025
Public Eye will give gamers a “slate of each day video games”, the place gamers are enlisted as detectives and can work with “the sharpest minds in legislation enforcement” to unravel circumstances.
A trailer for Public Eye was posted on the corporate’s official X account again in March, and seems to have been totally generated in AI.
“Generative AI is unlocking a brand new frontier for leisure,” Wolf Video games CCO and co-founder Elliot Wolf mentioned in a press release.
“Wolf Video games’ platform is engineered to generate dwelling, cinematic gaming universes that create new types of each day play with world-class storytelling at their core. Our partnership with NBCUniversal unlocks the power to increase beloved IP by way of this mannequin, bringing followers new methods of connecting with the tales that they love.”
