Nintendo Swap is the second hottest model amongst Japanese youngsters, beating out the likes of Disney and Pokémon.
That’s based on a brand new survey by Nikkei, which requested Japanese youngsters and adults their views on varied manufacturers to find out that are probably the most highly effective in Japan.
The Model Japan 2026 survey – the twenty sixth such survey that has been carried out – concerned a big pattern measurement of 37,000 Japanese residents, and checked out 1,000 manufacturers of corporations, services.
The outcomes had been then cut up into two charts – one for respondents beneath 20 years of age, and one for all respondents no matter age – to find out the most well-liked manufacturers amongst every demographic.
For the under-20s chart, Nintendo Swap was declared the second hottest model, behind solely YouTube. This additionally makes the Swap model extra widespread than Nintendo model itself, which got here in at quantity 3.
Different notable manufacturers within the under-20s chart embrace Pokémon at seventh, Amazon at ninth and Disney at tenth.
The scenario is completely different when the chart expands to incorporate all generations, the place alcohol and tender drink firm Suntory is the #1 model (versus forty seventh amongst youngsters).
On this chart, Nintendo Swap drops from 2nd to 59th, whereas Nintendo itself solely drops from third to twelfth, suggesting that the Nintendo title remains to be extra widespread in Japan as a complete, whereas Swap is extra widespread amongst Japan’s youth.
Pokémon additionally drops from seventh to 201st when all generations are surveyed, suggesting that regardless of the collection lately hitting its thirtieth anniversary it’s nonetheless primarily a model loved by youthful gamers in Japan.
As famous by Nikkei, the generational hole is made clear in each charts, as older respondents favoured car and electronics producers, whereas youthful respondents look like shifting away from vehicles and alcohol.
PlayStation producer Sony is ranked tenth amongst all ages, however solely ranks fortieth amongst these beneath 20.
The highest 10 for every age group is as follows:
Model Japan 2026 – Prime 10 (respondents aged beneath 20)
(Chart place for all ages supplied in italics)
- YouTube (2)
- Nintendo Swap (59)
- Nintendo (12)
- Daiso (3)
- Muji (5)
- LINE (31)
- Pokémon (201)
- Saizeriya (13)
- Amazon (18)
- Disney (14)
Model Japan 2026 – Prime 10 (all ages)
(Chart place for these aged beneath 20 supplied in italics)
- Suntory (47)
- YouTube (1)
- Daiso (4)
- Panasonic (27)
- Muji (5)
- Uniqlo (62)
- McDonald’s (21)
- Aeon (23)
- Google (17)
- Sony (40)
