The Pokémon Firm has debuted a brand new year-long “what’s your favorite?” promoting marketing campaign with a Tremendous Bowl LX advert that includes among the world’s greatest celebrities selecting their favorite Pokémon.
The advert, which was proven throughout Sunday’s recreation, options 16x Grammy winner Woman Gaga, comic Trevor Noah, Blackpink member Jisoo, F1 driver Charles Leclerc, Barcelona and Spain ahead Lamine Yamal, Freaky Friday and Turning Crimson actor Maitreyi Ramakrishnan, and rapper Younger Miko.
Every superstar describes their favorite Pokémon, with Woman Gaga saying her favorite has “a twelve-octave vocal vary,” earlier than revealing she’s speaking about Jigglypuff.
Gaga then sings Jigglypuff’s track, made well-known by the Pokémon anime. The unique sequence of the Pokémon anime featured a working joke that noticed Jigglypuff’s track ship the forged to sleep. Once they had been asleep, Jigglypuff would draw on their face.
Kenji Okubo, president at The Pokémon Firm Worldwide, mentioned: “The ‘What’s Your Favorite?’ marketing campaign embodies Pokémon’s overarching mission of bringing individuals collectively by way of a shared love of Pokémon. For the reason that franchise debuted 30 years in the past.
“As we gear up for a yr packed filled with fan-focused celebrations, we thank trainers around the globe for being a part of our numerous, world and multigenerational neighborhood, and we are able to’t wait to shock and delight them with extra choices and experiences within the coming months.”
Pokémon gamers also can could make their very own “what’s your favorite” snapshot on Pokémon Go from right this moment.
The Pokémon Firm has additionally introduced that all year long it would maintain “Day Out” and “Night time Out” occasions that may permit “trainers to work together in immersive methods.”
These Day Out occasions will characteristic household pleasant actions and programming, and the Night time Out occasion may have “enjoyable surprises in retailer for longtime followers who grew up with Pokémon.”
