Krafton, the South Korean writer behind PUBG, Subnautica, Hello-Fi Rush, and extra, has introduced its intention to restructure into an “AI-first” firm.
In an announcement made to native press on Thursday, Krafton CEO Kim Chang-han mentioned the corporate would reorganise its improvement operations to “place AI on the middle” of problem-solving.
To make this occur, Krafton will make investments roughly KRW 100 billion (about $69.5m USD) to construct a GPU cluster to “assist multi-stage duties requiring refined reasoning and iterative planning”, and function “the muse for accelerating the implementation of agentic AI”.
Krafton will make investments one other KRW 30 billion (about $20.8m USD) yearly beginning in 2026 to “actively assist its staff in straight using and making use of varied AI instruments to their work”.
The corporate will even restructure its HR system and organizational operations round AI, it mentioned.
“Beginning at the moment, Krafton will automate work centered on AI and totally implement an AI-centered administration system the place members give attention to inventive actions and sophisticated downside fixing,” mentioned Chang-han, through machine translation.
“We are going to leap ahead as an organization that promotes the expansion of members and expands the group’s areas of problem by way of AI.”
He added: “By way of our AI First technique, Krafton will broaden the expansion alternatives for every member, broaden inventive makes an attempt centred on participant expertise, and lead AI innovation throughout the gaming business.”
The usage of generative AI is a major stress level in lots of inventive industries, together with video video games, with instruments comparable to Midjourney being criticised by some who understand them as changing skilled artists and utilizing their work with out permission for his or her coaching set.
In accordance with the newest GDC State of the Recreation Business survey, practically 50% of builders say that generative AI instruments are getting used at their office, whereas 84% say they’re involved about their use.
Steam video games disclosing the usage of generative AI have elevated by 800% thus far this 12 months, in keeping with an evaluation of video games printed this summer time.
