Sega has introduced its plans to mark Sonic the Hedgehog’s 35th anniversary this 12 months.
Alongside a brand new anniversary trailer designed to “construct hype and rewind by Sonic’s finest moments”, Sega has promised “a high-energy slate of anniversary applications” designed to “have fun Sonic’s legacy whereas bringing followers collectively around the globe”.
That features “digital content material highlighting Sonic’s evolution throughout the a long time”, fan meet-ups, model and retail partnerships that includes restricted merchandise, museum pop-ups and artwork reveals, reside live performance celebrations, and “a brand-new narrative podcast”.
Extra thirty fifth anniversary-inspired content material, partnerships, collectibles, and fan experiences shall be revealed all year long, it stated.
There’s no point out of a brand new Sonic the Hedgehog online game, however it’s uncommon for Sega’s mascot to skip an annual launch. The final massive mainline Sonic sport, Sonic Frontiers, nonetheless, was launched almost 4 years in the past in 2022.
“We’re extremely proud to have fun 35 years of our beloved Sonic franchise with our followers,” stated Marcella Churchill, VP of Sega model advertising and marketing.
“This milestone isn’t just a mirrored image of our previous, but in addition a glance towards the long run as we proceed to innovate and develop. We wish to carry our neighborhood collectively and create memorable experiences for all our followers all through 2026!”
The unique Sonic the Hedgehog was launched for the Sega Genesis in North America on June 23, 1991, with releases on the Mega Drive in Japan and Europe the next month.
Sonic himself is a bit of older – he first appeared as a dangling decoration hanging from the rearview mirror in Sega‘s arcade racing sport Rad Cell, which was launched in February 1991.
The sport was an instantaneous success and rapidly cemented Sega’s 16-bit console as an actual contender within the console battle with the SNES.
