Sega has formally introduced plans to open a flagship retailer in Tokyo, Japan, referred to as Sega Retailer Tokyo.
The official retailer was introduced by way of a video revealed on the Japanese Sega X account on Friday. No particulars have been shared, nonetheless, VGC first reported final 12 months that the Sega Retailer is about to open in Shibuya’s Parco division complicated – the identical constructing which already homes Nintendo Tokyo, the official Capcom retailer, and a Pokémon Heart.
For the previous few weeks, guests have noticed building work hintng on the Sega Retailer Tokyo, with signage within the firm’s iconic font.
Talking to VGC final 12 months, Sega’s transmedia boss Justin Scarpone stated the shop would open in summer season 2025. A second Sega retailer is about to open in Shanghai, China, by a partnership with a neighborhood firm.
“One of many core issues about our transmedia staff is we’re actually targeted on elevating and strengthening the Sega model,” he stated.
“Our portfolio may be very broad, however the frequent thread is the Sega model. Sega already has a stunning quantity of fandom as a model, and we have to take care of these followers and provide new experiences to them, whereas placing the stamp of Sega on it extra proudly.”
He added: “In case you go to retail at the moment, you don’t see ‘Sega’ sufficient. For instance, we’re opening a Sega retailer subsequent summer season in [Tokyo’s] Parco. There shall be a Sega retailer. We’re additionally going to be doing an analogous venture in Shanghai, the place we’ll have a retailer there as nicely by way of a accomplice.
“It’s actually thrilling and we have to do much more of that, as a result of Sega is a shopper model that’s surprisingly not in entrance of shoppers sufficient. Sonic is, however Sega isn’t. That’s considered one of 35 issues I’m engaged on proper now!”
Thanks partly to the success of the Sonic motion pictures and licensee offers with corporations like Lego, Sega’s transmedia enterprise has skilled substantial development in recent times. The corporate says it now generates almost $1 billion in annual retail gross sales of toys, clothes and merchandise alone.
