- One of many world’s hottest cellular video games, Sweet Crush brings its signature feel-good play completely to Yahoo Video games with a brand new format giving puzzle lovers a brand new day by day ritual
- Sweet Crush Crushable suits seamlessly into day by day routines making it simpler for gamers to have moments of pleasure by means of micro wins
- Almost 40% of individuals play a digital recreation within the morning1, signaling rising demand for video games that match seamlessly into day by day routines
NEW YORK, Jan. 29, 2026 /PRNewswire/ — Sweet Crush is increasing the place and the way folks play with the launch of Sweet Crush Crushable, a brand new day by day puzzle recreation accessible completely on Yahoo Video games within the US. Crushable celebrates the enjoyment of day by day play, rooted within the perception that small wins can carry you up regardless of the place you’re. Developed by King, the makers of Sweet Crush, at present marks a major second with the launch of Crushable, delivering Sweet Crush’s signature enjoyable within the type of a bite-sized puzzle designed for contemporary routines. With a brand new stage launched day by day, gamers are invited to place their abilities to the take a look at with a candy sweet problem that delivers a satisfying sense of feat and a recent second of play price coming again for.
The launch comes as cellular video games more and more grow to be a part of folks’s on a regular basis routines. Information reveals that almost 40% extra folks play a digital recreation within the morning than final 12 months2, signaling rising demand for video games that match seamlessly into day by day routines. With 71% of individuals reporting a way of accomplishment after finishing their day by day recreation3, Crushable faucets into that feeling by giving gamers new causes to have fun, share their stats and problem family and friends.
Every day, Sweet Crush Crushable reveals a brand new stage that challenges gamers to unravel a candified puzzle. Gamers begin with a tray of candies and should place them onto the board within the appropriate sequence. As soon as all candies are positioned within the appropriate order, the board erupts into a colourful cascade, clearing fully and scoring a tasty victory. It is a take a look at of logic the place gamers should assume forward and experiment with totally different placements to unlock the successful sequence. Every transfer counts towards a participant’s stats, which they’ll share and problem others to beat their efficiency.
“Sweet Crush has at all times been about creating joyful moments that match naturally into on a regular basis life. At King, creativity and innovation drive how we evolve experiences for gamers, and with Crushable, we’re introducing a brand new approach to play that feels recent, rewarding, and made for day by day play. Partnering with Yahoo Video games helps us convey this new expertise to gamers at super scale, tapping right into a model with a loyal viewers,” mentioned Luken Aragon, VP of Advertising and marketing for Sweet Crush Saga at King.
To have fun the launch, Yahoo is rolling out a brand new model marketing campaign, “Crush Your Day”, starring beloved tv star Frankie Muniz. The spot opens in black and white with Muniz on the breakfast desk, lamenting grownup life: “Conferences and taxes!” Then poof! A field of Crushable cereal magically seems and the entire scene explodes into colour with the nostalgia and vitality of traditional 90s cereal commercials. Muniz gleefully pours sweet tiles right into a bowl earlier than opening up the sport, displaying that enjoying Crushable on Yahoo Video games is all a part of an entire morning routine (and a balanced breakfast!).
“I’ve spent a whole lot of time enjoying characters who hang around on the breakfast desk, however what folks could not know is that I am additionally an enormous morning particular person in actual life,” mentioned Frankie Muniz. “I spend greater than 300 days a 12 months on the highway however at all times attempt to hold a constant morning routine. Yahoo has lengthy been a part of my day by day rituals, and now I will be including Crushable into the combination. I grew up watching the enjoyable cereal commercials of the 90s, and I had simply as a lot enjoyable enjoying an excessive character and singing the jingle as I did enjoying the sport.”
The launch of Crushable is a part of the broader relaunch of Yahoo Video games, reworking it right into a best-in-class vacation spot for informal play. The refreshed platform combines unique originals and curated trending titles making a hub designed to suit seamlessly into gamers’ on a regular basis routines.
“Video games have at all times been a part of the Yahoo DNA. They’re a part of how we entertain and join folks daily,” mentioned Andrew Pedersen, Head of Yahoo Video games. “This relaunch raises the bar, combining authentic video games with unique launches like Crushable to create a vacation spot gamers cannot get anyplace else.”
Gamers can get pleasure from moments of on a regular basis play with Crushable, accessible completely on Yahoo Video games within the US, with a brand new stage accessible day by day. For followers eager to play Crushable globally, head to candycrushable.com and expertise the day by day problem wherever they’re.
About Sweet Crush Crushable
Sweet Crush Crushable is a day by day, net primarily based puzzle recreation from the Sweet Crush universe. With one chunk sized puzzle launched every day, Crushable suits simply into on a regular basis routines. Constructed round acquainted Sweet Crush-inspired challenges and small wins, Crushable brings the signature pleasure of Sweet Crush to a recent day by day format.
About King
With a mission of Making the World Playful, King® is a number one interactive leisure firm for the cellular world with greater than 20 years of historical past of delivering among the world’s most iconic video games within the cellular gaming business, together with the world-famous Sweet Crush franchise, in addition to different cellular recreation hits equivalent to Farm Heroes Saga®. Sweet Crush has been the top-grossing franchise in U.S. app shops for six years, and King video games are performed by greater than 200 million month-to-month lively customers. King, part of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT), has recreation studios in Stockholm, Malmö, London, Barcelona and Berlin and places of work in Dublin, San Francisco, New York, Los Angeles and Malta. Extra info will be discovered at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.
About Yahoo
For 30 years and counting, Yahoo has served as a trusted information for a whole bunch of hundreds of thousands of individuals globally, serving to them obtain their targets massive and small on-line by means of our portfolio of iconic merchandise. For advertisers, Yahoo presents omnichannel options and highly effective knowledge to interact with our manufacturers and ship outcomes.
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1 Supply: Morning Seek the advice of survey of US adults; Jan 2026 |
SOURCE Sweet Crush Saga
