After its announcement again in September 2025, The Pokémon Firm has at present lifted the lid on the theme for its upcoming Pure Historical past Museum pop-up retailer, and it is all about Pokécology.
Don’t be concerned, we needed to Google it too. For these questioning, ‘Pokécology’ is the examine of Pokémon primarily based on their assigned habitats. All of it stems from Yoshinari Yonehara’s Pokécology: An Illustrated Information to Pokémon Ecology, the best-selling Japanese Pokémon e-book, which, conveniently, will probably be getting an English translation later this 12 months.
What this implies for the merch is an entire lot of dino vibes. The Pokémon Firm has already revealed a handful of items you possibly can anticipate finding when you’re fortunate sufficient to carry a ticket to the pop-up retailer (now offered out), together with a dinosaur Pokémon print, particular pins, a analysis notes Pikachu tote, and a plushie of that very same Electrical Sort hugging the museum itself.
The Pokémon Firm additionally revealed a particular outsized TCG promo card to mark the collaboration, which reveals Pikachu strolling the museum’s iconic central corridor. This card will probably be out there from choose UK retailers from thirtieth January.
All of this merch and extra will probably be out there within the museum’s Cranbourne Boutique store from twenty sixth Jan – nineteenth April.
For individuals who could not snag a ticket to the collaboration, TPC has confirmed {that a} number of the unique objects will probably be out there on each The Pokémon Middle and the Pure Historical past Museum’s on-line shops — simply brace yourselves for the dreaded ‘Bought Out’ messages…
On a associated word, The Pokémon Firm yesterday shared extra particulars on London’s different upcoming pop-up retailer at subsequent month’s European Worldwide Championships. Gosh, it is a hell of a time to be nursing that post-holiday financial institution steadiness.

