Xbox {hardware} was outsold by a little-known Kinect-style console throughout Black Friday week within the US, coming fourth.
That’s in keeping with Circana knowledge shared on social media, which means that the household console Nex Playground took 14% of the marketplace for the week ended November 29.
As within the UK, PlayStation 5 dominated Black Friday week {hardware} gross sales, accounting for 47%, which was seemingly pushed by reductions. Nintendo Change 2 ranked second with 24%, which means Xbox took lower than 14%.
Nex Playground is an Android-powered console launched in 2023, which contains a movement digicam much like Microsoft’s axed sensor, Kinect. The console options household video games, akin to Fruit Ninja, and retails for $250, however is repeatedly discounted to beneath $200.
The Playground has been quietly rising in reputation within the US market and even briefly outsold PlayStation 5 within the week earlier than Black Friday (ended November 22).
In a GamesIndustry.biz function, Journalist Rob Fahey this month known as NEX Playground “a wise play for an trade blind spot”.
“Nex Playground’s stroke of genius actually lies in taking one in every of Nintendo‘s foundational concepts – constructing low-cost, accessible, strong units utilizing dated {hardware} and a philosophy that’s extra toy-maker than tech big – and utilizing it to wedge itself right into a market section that different platform holders have both deserted or just forgotten about.”
PlayStation 5 was the large winner of Black Friday 2025 within the UK, with the console taking 62% of the console market throughout the week. Xbox Collection S and X accounted for 10% of the market throughout Black Friday week. Nintendo Change 2 took a 23% share.
Within the UK, the usual PS5 console was priced 21% decrease in comparison with two weeks beforehand, whereas the Digital model was 34% decrease. PS5 Professional, which was on sale at an all-time low worth, had its greatest week exterior of its launch, in keeping with NielsenIQ knowledge.
