Grand Theft Auto VI could have a real-life Vice Metropolis promotion. This will likely be finished to have fun the sport’s upcoming launch. The sport is scheduled for launch on November 19, 2026. Forward of the launch, Rockstar Video games secured a singular but discrete promotion.
In accordance with TweakTown, town of Miami is actively working with Rockstar Video games to promote GTA 6. The promotion will happen on Miami seashores from October 15 to December 31, 2026.
Nonetheless, Laura Dominguez, town commissioner, acknowledged the promoting will likely be discrete and won’t completely promote the “Grand Theft Auto” tag. As an alternative, it can embrace two refined brandings: the fictional title “Vice Metropolis” and the Roman numeral VI.
Through the listening to, Dominguez stated, “The gaming trade is huge globally. It is a online game; it isn’t actual. From my conversations with town supervisor, there gained’t be any of their logos on our metropolis property, that means they gained’t seem on lifeguard stands or in iconic public areas.”
“It is going to be marketed discretely with our companion, the Boucher Brothers, and we’re working together with them; we’re aligned with them. It’ll be on their chairs and their umbrellas,” Dominguez continued.
How Rockstar secured a uncommon advertising exception in Miami
To promote the anticipated sixth installment within the GTA franchise, Rockstar Video games needed to break via Miami’s strict promoting guidelines. This happened after a $3 million advertising deal was formally accepted, with metropolis commissioners passing the proposal in a detailed 4-3 vote.
This offered the gaming model with extra leeway to advertise its upcoming recreation past town’s current promoting restrictions. Nonetheless, Rockstar Video games’ broader promoting marketing campaign on huge public infrastructure was unapproved.
The sport is formally set to launch on the PlayStation 5 and Xbox Collection X|S this November. It follows gamers into the fictional state of Leonida, bringing an enormous, modern-day return to the neon-soaked streets of Vice Metropolis. The story additionally incorporates a new felony duo, named Jason and Lucia, who should navigate the open world crammed with high-stakes heists and conspiracies.
Initially reported on ComingSoon.
