Take-Two CEO Strauss Zelnick has reaffirmed that Grand Theft Auto 6 is deliberate for this November and that advertising and marketing will start this summer season.
Grand Theft Auto 6 is arguably essentially the most anticipated online game launch ever, and as such, a possible additional delay of the sport has been the topic of a lot hypothesis from followers.
When GTA 6 was first revealed, the sport’s preliminary trailer completed by slating the sport for 2025. The sport was later delayed to Could 26, 2026. In November 2025, the sport was then delayed till November 2026.
Now, Take-Two CEO Strauss Zelnick has mentioned that the sport remains to be deliberate for November 19 and that advertising and marketing for the sport, together with pre-orders, is deliberate for this summer season.
When requested about console worth points, which have seen each the PlayStation 5 and Xbox Sequence consoles enhance past their launch costs, Zelnick described the state of affairs as “not nice information,” however stays assured in GTA 6’s capability to promote.
“If we do our job and ship nice properties, which on this previous 12 months we have been capable of do throughout the board, because of the work of my colleagues, then the patron fortunately reveals up,” he mentioned to Bloomberg (paywalled). “There’s nothing that’s occurring out there that offers me specific trigger for concern.”
Final week, it was speculated that the pre-order marketing campaign for GTA 6 might kick off quickly as a result of an e-mail despatched from Finest Purchase to members of its associates program.
Earlier this 12 months, a Financial institution of America analyst recommended that Rockstar ought to elevate the value of Grand Theft Auto 6 to $80 for the good thing about your complete video games trade.
Earlier this month, Zelnick claimed that GTA 6’s present launch date places it 18 months behind when it was speculated to launch initially.
