After years of meandering messages and threats of bankruptcies, Atari SA seems to be to be lastly turning the nook with a renewed deal with retro.
If this wasn’t clear sufficient with the launch of the magnificent Atari 50 compilation in 2022 and the current launch of the emulation-based Atari 2600+ (extra on that from our friends over at Time Extension), its CEO Wade Rosen has reiterated the agency’s dedication to retro in an interview with GamesIndustry.biz.
Rosen states that Atari just isn’t seeking to compete with the likes of Sony, Microsoft, or Nintendo, however reasonably focuses on what it may well do higher than anybody else: retro. Here is precisely what Rosen needed to say:
“As a corporation once I got here on board, the query was, ‘What can we do higher than anybody else on the earth?’ And we’re not in a state to actually compete with Microsoft or Sony or Nintendo, nor can we need to. So after we seemed and requested what we may do higher than anybody, retro was the factor that jumped out to us, a minimum of at this stage in our historical past. So we simply determined to be as nice as we may at this very particular factor and that is what we have been centered on.”
It will little question deliver a sure diploma of aid to passionate Atari followers involved concerning the firm’s relevance in 2023.
Rosen additionally goes into intensive element concerning Atari’s current acquisitions, together with Digital Eclipse and Nightdive Studios. He states that the pair will not be mandated to create particular Atari-related merchandise, and should even work collectively on sure initiatives:
“I believe each [Digital Eclipse and Nightdive] share the identical DNA with Atari of specializing in a distinct segment and making an attempt to be actually good at one thing reasonably than making an attempt to be OK at loads of various things. That made it straightforward. And the truth that area of interest was in the identical area we actually need to be good at – these two are arguably two of the most effective retro firms on the earth – it made loads of sense to deliver these collectively.”
For sure, we’re definitely curious to see what Atari comes out with within the coming months and years.
