This yr marks the twenty fifth anniversary of the unique Xbox, which was launched by Microsoft in 2001. The Xbox identify has been used for each era of the console that adopted, with some disagreement about whether or not the phrase ought to be spelled out in all caps. Now, Xbox CEO Asha Sharma is asking gamers how they spell it: “Xbox” or “XBOX”?
Sharma shared a ballot on social media concerning the Xbox branding, and to this point there is a clear favourite. “XBOX” is presently holding a snug lead over “Xbox” with roughly 63% of the vote at press time. Simply over 7,000 followers have voted on X, however the ballot will stay open till Might 14.
Xbox or XBOX?
— Asha (@asha_shar) Might 13, 2026
Whereas the Xbox model stays beloved by its most ardent followers, some gamers have known as upon Sharma and her workforce to tug again from Microsoft’s multiplatform technique that has introduced a number of previously unique titles to PlayStation 5 and the Change household. Whereas Sharma has expressed a willingness to revisit the difficulty, Xbox video games on PS5 reportedly made a staggering amount of cash for Microsoft in 2025.
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